Most Americans listen to radio out of home.

Westwood One reveals that 2/3 of all radio listening is done outside of home.

Most AM/FM tuning occurs away from home; most listening to streaming occurs at home. According to Nielsen, two-thirds of all AM/FM time spent occurs away from home. Per Edison, 68% of all streaming time spent occurs at home.  Perhaps the use case for streaming is a “lean back” experience of at-home background mood music. AM/FM’s personalities, news, information, and entertainment is more of a “lean forward,” engaged use case, more suited for away from home.

Westwood One. November 2015

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