Sports Radio delivers an excellent audience for advertisers.


Nielsen Audio describes listeners of Sports Radio as “Smart and Well-Heeled”.

 Demonstrating why it often punches above its weight in converting ratings into revenue, new research shows sports radio listeners are both educated and affluent. That’s a takeaway from the just-released 40-page “Year in Sports Media 2017 Report,” a compilation from Nielsen of media highlights, sponsorship trends and consumer insights across leading sports properties.

 “Even with the proliferation of devices and unprecedented media fragmentation, sports content continued to thrive in 2017. Sports provided an ideal platform for brands to reach passionate consumers through compelling content,” Nielsen offers in the report. “Sports content across all media platforms continues to flourish and prosper.”

 While the press continues to report that sports fans are watching less television, in fact, they are still, for sure, finding their favorite teams. Americans 18+ consumed an average of over 79 hours of content per week, per Nielsen, 28 more hours than in 2002. That is an almost 55% increase during that time.

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Wednesday, February 21st, 2018



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