TechSurvey 11 reveals AM/FM Radio is the most important feature in the car.

Jacobs Media’s TechSurvey11 once again has radio as the #1 “Most Important Car Feature”

Yet, even analysts admit there’s interest in CD-players in cars, especially among the adult demographics – the same groups purchasing and leasing most new cars, SUVs, and trucks on the road today. You can see the disparity in our Techsurvey 11 data from earlier this year. Once you get past their loyal desire to AM/FM radios and their interest in pairing their smartphones, new car consumers say the old school CD-player is the second most important dashboard feature: – See more at: http://jacobsmediablog.com/2015/11/09/which-kool-aid-are-you-drinking/#sthash.KQ0LoX4q.dpuf

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