Radio Stations have the distinct advantage of owning a “megaphone” that helps move listeners to the stations’ apps. http://jacobsmediablog.com/2015/06/17/its-an-apps-apps-apps-apps-world/
Did you know that Country Radio Stations like 100.7 the Tiger’s listeners had the largest increase in percentage of college graduates in the last decade?
In an article from www.newsgeneration.com quoting Arbitron’s Radio Today, “the proportion of listeners with a college degree has risen at a rate of 26% the last decade, and the percentage of country listeners residing in households making $75,000 or more has risen more than 50 percent since 2002. That is […]
Forbes: Study shows that America is wasting too much of their marketing dollars on television! Let Guaranty Media help put those dollars to better use!
Study shows “For those who plan on buying a car or truck, 27% say TV influences their auto purchases. However, leading U.S. automakers spent nearly $6.5 billion (76% of measured media) on TV ads in 2013. Television audience ratings have declined 50% since 2002, according to Morgan Stanley analysis. (BRUTAL: […]