Radio could generate up to a $17 return per dollar invested.

The latest Nielsen Comparable Metrics Report highlights that radio commands roughly 775 minutes per week from the average adult. Nielsen’s inaugural Comparable Metrics Report provides another compelling reminder of what amounts to a startling disconnect between how consumers divide their media time and how advertisers allocate their dollars among the […]

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“Personality is Radio’s Past, Present, and Future”

The following is an excerpt taken from Fred Jacobs from on December 7th, 2015. But the conference was also a reminder that content and brands are the heart and soul of a radio station’s ability to make their numbers. And in a session where we paired a Millennial personality, […]

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