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Radio is America’s #1 Mass Reach Mobile Medium Once Again!

Westwood One’s Pierre Bouvard once again points out the strength of radio’s reach in his article “WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS”. WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS by Pierre Bouvard The auto industry had a stunning 2015. […]

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Research Projects Growth to Radio in 2016!

RAIN News published a report referencing a new study from MyersBizNet 2016 forecast in which they project an increase in “legacy” media like Radio. Here is an excerpt below:   A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, […]

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Inside Radio: Country is still #1 Format in the U.S.

  Country’s dominance of U.S. radio continued unabated in 2015, registering a fourth-consecutive year of growth in the number of stations airing the evergreen format. There were 2,125 country stations in December 2015, a 2% increase over 2014, according to Inside Radio’s PrecisionTrak database. Country’s station count pivoted in 2012, […]

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Clients Prefer Radio over Digital Media According to Research

Clients Lean Toward Traditional Media Over Digital While agencies may be pushing their clients to advertise on digital, mobile and social channels, it appears their clients are more likely to prefer traditional media buys such as radio and TV. A 2016 outlook survey from Cincinnati-based marketing consultancy RSW/US says that […]

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