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Guaranty Media now “Toups Bernard Musical Brushes – West”

Guaranty Media has partnered with Artist Tony Bernard and Musician Wayne Toups, owners of Toups/Bernard Musical Brushes, to turn its first floor into a “makeshift” Tony Bernard Art Studio. Tony Bernard’s tributes to Jimi Hendrix, Bob Dylan, The Blues Brothers, and several other musical  greats can be found throughout the […]

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Talk 107.3: Baton Rouge’s Storm Coverage Leader

  Only one Baton Rouge radio station, Talk 107.3 FM WBRP went wire-to-wire will coverage of the tornados and the storm that impacted Louisiana on Tuesday, February 23rd. Starting at 6am, Bill Profita and Kevin Gallagher prepared listeners for the bad weather that scheduled to hit our area during AM […]

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Radio Advertising delivers Direct Response and Branding

In an interesting article entitled, “Waste Not, Grow Not”, the Blog investigates the benefit of media advertising for a business’ brand as well as direct response. Here is an excerpt of this article: There’s a restaurant in my neighborhood that’s very popular. You can go there any evening about 7 […]

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Bernie Sanders benefiting from using Radio Advertising.

  Heading into Saturday’s Democratic caucuses in the state, Sanders has aired a total of 1,270 radio spots in the Las Vegas market from the first of the year through Feb. 14, according to new data from Media Monitors. Hillary Clinton aired only one-tenth the number of ads as her […]

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Guaranty Media Now Provides Full Array of Digital Products

Guaranty Media now provides advertisers access to video production, SEO, reputation management, website creation and maintenance just to name a few. Following a nationwide trend in which other radio companies have expanded into digital platforms, Guaranty is the only media company that offers a complete digital menu of items to […]

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It’s the music that keeps Eagle 98.1 rolling along!

Fred Jacobs of Jacobs Media Blog wrote that it is the music that has been the key ingredient in Classic Rock stations in his piece “So What’s the Secret Behind Classic Rock’s Success Story?” Here is an excerpt of this article: All those things most definitely played a role in […]

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Radio can help advertisers reach consumers who use ad blockers.

  Pierre Bouvard from Westwood One provides a solution for advertisers frustrated with their advertising not reaching consumers who use ad-blocking software. He writes: “AM/FM radio and its integrated digital solutions offers advertisers a way to reach ad-blockers. Thirty-two percent of heavy radio listeners and 30% of heavy online users […]

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