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Reach is a business’ most powerful sales driver

In a recent Nielsen study of advertising campaigns, it was found that reach was more than 2.5 times of a “sales driver” than targeting. Radio which is the king of reach contacting over 93% of the people in the United States is obviously the most powerful media. Each quarter, Nielsen […]

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jobs in radio

Want To Be A Star?

  Guaranty Media, Baton Rouge’s only locally owned radio station group, is always looking for top on-air personalities to become a part of our team. For more information, visit our website:  http://guarantymedia.com/employment-2/  

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AM/FM Radio guaranty media

America comes to AM/FM Radio to discover new music

  Nielsen recently released its “360 Report Highlights” and it identified AM/FM Radio as America’s #1 source for new Music Discovery.  “The top source for music discovery is AM/FM “Over-the-Air” radio, with 49% of listeners saying this is where they turn for new music. That’s followed by 40% who discover […]

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