Inside Radio recently wrote about a research product iHeart Media conducted regarding Generation Z listeners (those born after 1996). This group now represents over 23% of the American Population and represent a valued spending base.
According to the research:
There are 74 million Generation Zers, about equal to the number of U.S. Millennials and Baby Boomers. According to a new report by iHeartRadio, radio is hugely popular with teens, with 81% saying it will always be part of their lives. And, in a key finding for brands, radio connects with 9 in 10 teens, the report said, and is key for discovery. Three-quarters of Generation Zers said they use radio to find new music and two-thirds rely on radio to uncover new products, movies and events.
For the full report, http://www.insideradio.com/gen-z-a-group-that-loves-am-fm-is-next/article_bfd282d2-2406-11e7-8912-bf85ed61143b.html
April 18th, 2017