8 out of 10 Generation “Zers” tune into AM/FM Radio

Inside Radio recently wrote about a research product iHeart Media conducted regarding Generation Z listeners (those born after 1996).  This group now represents over 23% of the American Population and represent a valued spending base. 

According to the research: 

There are 74 million Generation Zers, about equal to the number of U.S. Millennials and Baby Boomers. According to a new report by iHeartRadio, radio is hugely popular with teens, with 81% saying it will always be part of their lives. And, in a key finding for brands, radio connects with 9 in 10 teens, the report said, and is key for discovery. Three-quarters of Generation Zers said they use radio to find new music and two-thirds rely on radio to uncover new products, movies and events. 

For the full report, 

Inside Radio

April 18th, 2017