HOST MATT MOSCONA BRINGS DRIVE-TIME TALK SHOW TO CST!!!! NEW ORLEANS – After Further Review with Matt Moscona, broadcast each weekday from 3-6pm, will be simulcast live on Cox Sports Television beginning Friday, November 3.  The show, which is broadcast on 104.5/104.9 ESPN Radio in Baton Rouge and 100.3 […]

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Reach is a business’ most powerful sales driver

In a recent Nielsen study of advertising campaigns, it was found that reach was more than 2.5 times of a “sales driver” than targeting. Radio which is the king of reach contacting over 93% of the people in the United States is obviously the most powerful media. Each quarter, Nielsen […]

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jobs in radio

Want To Be A Star?

  Guaranty Media, Baton Rouge’s only locally owned radio station group, is always looking for top on-air personalities to become a part of our team. For more information, visit our website:  

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AM/FM Radio guaranty media

America comes to AM/FM Radio to discover new music

  Nielsen recently released its “360 Report Highlights” and it identified AM/FM Radio as America’s #1 source for new Music Discovery.  “The top source for music discovery is AM/FM “Over-the-Air” radio, with 49% of listeners saying this is where they turn for new music. That’s followed by 40% who discover […]

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Radio has 5 times the reach of “declining” Pandora.

    Westwood One wrote an interesting piece that pointed out several interesting points regarding radio versus Pandora including the fact that radio had five times the reach of Pandora. Interesting enough, Pandora teaches just one of every three millennials. For the full article, click:  

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Guaranty announces acquisition of digital marketing agency Gatorworks

New partnership provides both organizations the opportunity to extend and improve their suites of integrated marketing services “Because of the growing demand of digital advertising and marketing solutions for our clients, we wanted to join up with a digital media company that had the same culture and philosophy as us,” stated Guaranty Corporation […]

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