In a recent Nielsen study of advertising campaigns, it was found that reach was more than 2.5 times of a “sales driver” than targeting. Radio which is the king of reach contacting over 93% of the people in the United States is obviously the most powerful media. Each quarter, Nielsen […]
Guaranty Media, Baton Rouge’s only locally owned radio station group, is always looking for top on-air personalities to become a part of our team. For more information, visit our website: http://guarantymedia.com/employment-2/
Nielsen recently released its “360 Report Highlights” and it identified AM/FM Radio as America’s #1 source for new Music Discovery. “The top source for music discovery is AM/FM “Over-the-Air” radio, with 49% of listeners saying this is where they turn for new music. That’s followed by 40% who discover […]
Westwood One wrote an interesting piece that pointed out several interesting points regarding radio versus Pandora including the fact that radio had five times the reach of Pandora. Interesting enough, Pandora teaches just one of every three millennials. For the full article, click: http://westwoodone.com/BLOG/ArtMID/8027/ArticleID/157/The-Shocking-Truth-About-Pandoras-Weekly-Reach
Gordy Rush, Vice President and General Manager of Guaranty Media was featured in this month’s Executive Spotlight. Here is a quick exert: What was your very first job, and what was the biggest takeaway from the experience? My first job was doing a sports radio show and producing other […]
Gary Chambers and John Delgado, two leaders in the Baton Rouge community from different sides of the political spectrum, will team up for a new radio show – “Face2Face”. The show will air three days a week from 6PM-7PM, Monday, Tuesday, and Friday. The 6:00 hour on WBRP already […]
Gordy Rush, 1991 Graduate of the E.J. Ourso School of Business, serves at the Vice-President/General Manager of Guaranty Media. The Guaranty Corporation also owns commercial real estate, a real estate community in Broussard, LA, owns a digital marketing agency in Baton Rouge, and runs a senior living apartments complex […]
New partnership provides both organizations the opportunity to extend and improve their suites of integrated marketing services “Because of the growing demand of digital advertising and marketing solutions for our clients, we wanted to join up with a digital media company that had the same culture and philosophy as us,” stated Guaranty Corporation […]
Baton Rouge, La.—July 6, 2017— Sports Today hosted by Charles Hanagriff and Jimmy Ott, which airs on 104.5 ESPN Baton Rouge weekdays from 11:00 a.m. to 1:00 p.m., will simulcast on 100.3 ESPN New Orleans beginning on Monday, July 10th. Hanagriff and Ott have been paired together since 2011 and […]
Nielsen’s recently released Audio Today Report revealed that Country Music is the #1 Format in America with a whopping 13.6 share of listeners on a weekly basis. NIELSEN describes Country music as, “a truly American phenomenon that has grown immensely popular over the last decade — particularly on […]