In Nielsen’s 2015 Q2 Audio Today Report, According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in […]
Nick Tolson wins a trip to LSU/Texas A&M at 104.5/104.9 ESPN Baton Rouge’s Draft Party Nick Tolson of Baton Rouge was one of thirty-one listeners who took part in the NFL Draft Party for 104.5/104.9 ESPN Baton Rouge at the Stadium Sports Bar at L’Auberge Casino Baton Rouge on […]
Westwood One recently published some interesting statistics from Nielsen, Edison Research, and The Advertising Research Foundation to clarify some interesting myths on how Millienials consume media. #1. Myth: Millennials spend all their time on smartphones. Contrary to popular belief, smartphones don’t eat up 100% of media time spent for […]
Nielsen recently published a blog about the success of News/Talk formats during the month of March across the United States in many cases due to upcoming national and local elections. The excitement around the U.S. presidential election in 2016 continues to drive the audience of News/Talk radio even higher. At the […]
Jacobs Media revealed “AM/FM radio earns a very impressive 66% share of in-car listening, followed distantly by satellite radio and personal music (both with 10%), along with many other sources – including Pandora – at or around just 2-3%.” For the full article, click http://jacobsmedia.com/pandora-overplayed-hand/ Fred Jacobs Jacobs […]
Produced by the Downtown Business Association, Live After Five (#LA5) is recognized as the longest running, most successful outdoor concert series in the history of Baton Rouge. It is estimated that in excess of 100,000 people attend each year. The DBA announced in February of this year that they […]
Niall McCarthy, a contributor for Forbes Magazine, wrote in his article “Defying The Digital Revolution: Radio Still Rules The Road” “Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable […]
Former President and CEO at CBS Radio, Dan Mason, recently posted a blog on his thoughts on the importance of “Local” in broadcasting. If you are a broadcaster, hold onto the concept of local for dear life! Local is our lifeline, our purpose, and our living. It’s the means […]
Westwood One’s Pierre Bouvard recently listed six reasons “WHY IT’S HARDER TO REACH CONSUMERS WITH TV ADS AND HOW RADIO CAN MAKE YOUR TV BETTER”. While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days. Below are six reasons why: Total […]
Nielsen Audio provided some research from the month of February showing a sharp increase in the listening of News/Talk Radio Stations during the month of February 2016 due to the “spirited” coverage of the Presidential Election. With heated debates among Republicans and Democrats, as well as the lead up […]