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Online listening of radio stations grow 18%

  Triton Digital, a partner with Guaranty Media, recently released some new statistical data and it’s great news for radio broadcasters! Listening of radio station’s streams grew 18% year-to-year. All four of Guaranty Media’s Radio Stations stream online and each have an app that you can download to your smartphone. […]

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Do you know your smartphone has an FM Chip inside?

  All smartphones are made with FM Chips inside of them but not all of the chips are activated. Cell companies would prefer consumers to use their data plans while listening to the online streams of radio stations rather than to listen to the FM Chip which acts like the […]

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Baton Rouge-Size Radio Markets Are Alive and Kicking!

  In Nielsen’s 2015 Q2 Audio Today Report, According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in […]

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Radio is now America’s #1 Mass Reach Medium

  Westwood One recently published some interesting statistics from Nielsen, Edison Research, and The Advertising Research Foundation to clarify some interesting myths on how Millienials consume media. #1. Myth: Millennials spend all their time on smartphones. Contrary to popular belief, smartphones don’t eat up 100% of media time spent for […]

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News/Talk listening surges in March

  Nielsen recently published a blog about the success of News/Talk formats during the month of March across the United States in many cases due to upcoming national and local elections. The excitement around the U.S. presidential election in 2016 continues to drive the audience of News/Talk radio even higher. At the […]

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Radio crushes Pandora in the car 66 to 3!

Jacobs Media revealed “AM/FM radio earns a very impressive 66% share of in-car listening, followed distantly by satellite radio and personal music (both with 10%), along with many other sources – including Pandora – at or around just 2-3%.” For the full article, click http://jacobsmedia.com/pandora-overplayed-hand/     Fred Jacobs Jacobs […]

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Guaranty Media becomes new radio partner of Live After Five

  Produced by the Downtown Business Association, Live After Five (#LA5) is recognized as the longest running, most successful outdoor concert series in the history of Baton Rouge. It is estimated that in excess of 100,000 people attend each year. The DBA announced in February of this year that they […]

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