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Baton Rouge-Size Radio Markets Are Alive and Kicking!

  In Nielsen’s 2015 Q2 Audio Today Report, According to a special edition of the Audio Today Report series focused on small and medium markets, 65 million Americans (12+) are using radio every week in America’s small and medium cities. That’s over a quarter of all listeners nationwide reached in […]

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Radio is now America’s #1 Mass Reach Medium

  Westwood One recently published some interesting statistics from Nielsen, Edison Research, and The Advertising Research Foundation to clarify some interesting myths on how Millienials consume media. #1. Myth: Millennials spend all their time on smartphones. Contrary to popular belief, smartphones don’t eat up 100% of media time spent for […]

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News/Talk listening surges in March

  Nielsen recently published a blog about the success of News/Talk formats during the month of March across the United States in many cases due to upcoming national and local elections. The excitement around the U.S. presidential election in 2016 continues to drive the audience of News/Talk radio even higher. At the […]

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Radio crushes Pandora in the car 66 to 3!

Jacobs Media revealed “AM/FM radio earns a very impressive 66% share of in-car listening, followed distantly by satellite radio and personal music (both with 10%), along with many other sources – including Pandora – at or around just 2-3%.” For the full article, click http://jacobsmedia.com/pandora-overplayed-hand/     Fred Jacobs Jacobs […]

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Guaranty Media becomes new radio partner of Live After Five

  Produced by the Downtown Business Association, Live After Five (#LA5) is recognized as the longest running, most successful outdoor concert series in the history of Baton Rouge. It is estimated that in excess of 100,000 people attend each year. The DBA announced in February of this year that they […]

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Forbes Magazine: Radio Still Rules the Road!

  Niall McCarthy, a contributor for Forbes Magazine, wrote in his article “Defying The Digital Revolution: Radio Still Rules The Road” “Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable […]

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Are your TV commercials getting seen?

  Westwood One’s Pierre Bouvard recently listed six reasons “WHY IT’S HARDER TO REACH CONSUMERS WITH TV ADS AND HOW RADIO CAN MAKE YOUR TV BETTER”. While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days. Below are six reasons why: Total […]

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