Niall McCarthy, a contributor for Forbes Magazine, wrote in his article “Defying The Digital Revolution: Radio Still Rules The Road” “Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable […]
Former President and CEO at CBS Radio, Dan Mason, recently posted a blog on his thoughts on the importance of “Local” in broadcasting. If you are a broadcaster, hold onto the concept of local for dear life! Local is our lifeline, our purpose, and our living. It’s the means […]
Westwood One’s Pierre Bouvard recently listed six reasons “WHY IT’S HARDER TO REACH CONSUMERS WITH TV ADS AND HOW RADIO CAN MAKE YOUR TV BETTER”. While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days. Below are six reasons why: Total […]
Nielsen Audio provided some research from the month of February showing a sharp increase in the listening of News/Talk Radio Stations during the month of February 2016 due to the “spirited” coverage of the Presidential Election. With heated debates among Republicans and Democrats, as well as the lead up […]
Inside Radio recently rolled out the findings of yet another report card from Nielsen Research: Radio just got another rosy report card from Nielsen in two key performance indicators: reach and time spent listening. Just as it’s been since first-quarter 2015, radio remained the top reach medium among persons […]
Pierre Bouvard of Westwood One recently wrote about a case study between a media campaign experiment agreed upon by a Utah Auto Dealership and the Utah Broadcasters Association. Here is an excerpt: In 2014, Ken Garff Automotive, a top Salt Lake City car dealer, advertised in TV and radio. […]
Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with FOX Sports, NBA, Bleacher Report, Johnson & Johnson, NFL, Hearst Corporation and Luxottica, among others, today released a February 2016 ranking of the most socially engaged sports media brands in the U.S. The ranking, which […]
According to Standard Media Index, radio advertising spending increased 22% in February, compared to February 2015. That increase was higher than the increase in digital media’s performance, which was up 21%. By the way, newspaper spending was down 17%. Standard Media Index comes from outside the radio arena and […]
Pictured (L-R): Matt Moscona, Guaranty Media President and LAB Chairman Flynn Foster, Clarence Buggs 104.5/104.9 ESPN Baton Rouge’s Matt Moscona and Talk 107.3’s Clarence Buggs were both honored at the LAB Prestige Awards Luncheon in Baton Rouge today. Matt Moscona won honors as the state’s “Top Sports Radio Show” and […]
The Infinite Dial Study 2016 came out last week and AM/FM Radio reaches 84 percent of Americans over the age of 18 that use an audio source in a car. The CD Player came in a distance second followed by Owned Digital Music and Online Radio. Interesting enough, Satellite […]