Close

Forbes Magazine: Radio Still Rules the Road!

  Niall McCarthy, a contributor for Forbes Magazine, wrote in his article “Defying The Digital Revolution: Radio Still Rules The Road” “Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable […]

Read More

Are your TV commercials getting seen?

  Westwood One’s Pierre Bouvard recently listed six reasons “WHY IT’S HARDER TO REACH CONSUMERS WITH TV ADS AND HOW RADIO CAN MAKE YOUR TV BETTER”. While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days. Below are six reasons why: Total […]

Read More

Radio remains “King of Reach” in 2015!

  Inside Radio recently rolled out the findings of yet another report card from Nielsen Research: Radio just got another rosy report card from Nielsen in two key performance indicators: reach and time spent listening. Just as it’s been since first-quarter 2015, radio remained the top reach medium among persons […]

Read More

Case Study: Radio Successful for Auto Dealership

  Pierre Bouvard of Westwood One recently wrote about a case study between a media campaign experiment agreed upon by a Utah Auto Dealership and the Utah Broadcasters Association. Here is an excerpt: In 2014, Ken Garff Automotive, a top Salt Lake City car dealer, advertised in TV and radio. […]

Read More

Radio up 22% in February according to the SMI.

  According to Standard Media Index, radio advertising spending increased 22% in February, compared to February 2015. That increase was higher than the increase in digital media’s performance, which was up 21%. By the way, newspaper spending was down 17%. Standard Media Index comes from outside the radio arena and […]

Read More

Moscona and Buggs claim Awards at LAB Prestige Awards

Pictured (L-R): Matt Moscona, Guaranty Media President and LAB Chairman Flynn Foster, Clarence Buggs 104.5/104.9 ESPN Baton Rouge’s Matt Moscona and Talk 107.3’s Clarence Buggs were both honored at the LAB Prestige Awards Luncheon in Baton Rouge today. Matt Moscona won honors as the state’s “Top Sports Radio Show” and […]

Read More

Radio Still Owns America’s Ear in the Car.

  The Infinite Dial Study 2016 came out last week and AM/FM Radio reaches 84 percent of Americans over the age of 18 that use an audio source in a car. The CD Player came in a distance second followed by Owned Digital Music and Online Radio. Interesting enough, Satellite […]

Read More