Inside Radio recently rolled out the findings of yet another report card from Nielsen Research: Radio just got another rosy report card from Nielsen in two key performance indicators: reach and time spent listening. Just as it’s been since first-quarter 2015, radio remained the top reach medium among persons […]
Pierre Bouvard of Westwood One recently wrote about a case study between a media campaign experiment agreed upon by a Utah Auto Dealership and the Utah Broadcasters Association. Here is an excerpt: In 2014, Ken Garff Automotive, a top Salt Lake City car dealer, advertised in TV and radio. […]
Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with FOX Sports, NBA, Bleacher Report, Johnson & Johnson, NFL, Hearst Corporation and Luxottica, among others, today released a February 2016 ranking of the most socially engaged sports media brands in the U.S. The ranking, which […]
According to Standard Media Index, radio advertising spending increased 22% in February, compared to February 2015. That increase was higher than the increase in digital media’s performance, which was up 21%. By the way, newspaper spending was down 17%. Standard Media Index comes from outside the radio arena and […]
Pictured (L-R): Matt Moscona, Guaranty Media President and LAB Chairman Flynn Foster, Clarence Buggs 104.5/104.9 ESPN Baton Rouge’s Matt Moscona and Talk 107.3’s Clarence Buggs were both honored at the LAB Prestige Awards Luncheon in Baton Rouge today. Matt Moscona won honors as the state’s “Top Sports Radio Show” and […]
The Infinite Dial Study 2016 came out last week and AM/FM Radio reaches 84 percent of Americans over the age of 18 that use an audio source in a car. The CD Player came in a distance second followed by Owned Digital Music and Online Radio. Interesting enough, Satellite […]
Triton Digital released its monthly digital audio ranker for January 2016 and the report showed that both the Country and Classic Rock formats had impressive growth in online listening. When compared to December 2015, the Country format showed the largest listening gain with a 28.7% increase in AAS and […]
Gordy Rush, Vice-President/General Manager of Guaranty Media, has been selected to be a part of ESPN Radio’s Eight-Member Advisory Board that will meet at the ESPN Headquarters in Bristol, Connecticut on April 12 and 13. Representatives from ESPN Radio Stations in Orlando, Columbus, Raleigh, Syracuse, Norfolk, Phoenix, and Scranton […]
Nielsen recently released research that confirmed what we have known for years: Radio is the “King of Reach”. Here is an excerpt from the blog “Audio Today: Radio 2016 – Appealing Far and Wide”. Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers […]
Guaranty Media’s VP/GM Gordy Rush will appear tonight on KPBN, “The Pelican”, “Tigers Roar” program to discuss all things LSU and Sports Media from 8p-10p. The Pelican (KPBN can now be seen on Cox Cable 113, 713, 1013; New Orleans Cox 116; U-Verse 11 and broadcast channel 11; and […]