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It’s the music that keeps Eagle 98.1 rolling along!

Fred Jacobs of Jacobs Media Blog wrote that it is the music that has been the key ingredient in Classic Rock stations in his piece “So What’s the Secret Behind Classic Rock’s Success Story?” Here is an excerpt of this article: All those things most definitely played a role in […]

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Radio can help advertisers reach consumers who use ad blockers.

  Pierre Bouvard from Westwood One provides a solution for advertisers frustrated with their advertising not reaching consumers who use ad-blocking software. He writes: “AM/FM radio and its integrated digital solutions offers advertisers a way to reach ad-blockers. Thirty-two percent of heavy radio listeners and 30% of heavy online users […]

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Radio is America’s #1 Mass Reach Mobile Medium Once Again!

Westwood One’s Pierre Bouvard once again points out the strength of radio’s reach in his article “WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS”. WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS by Pierre Bouvard The auto industry had a stunning 2015. […]

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Research Projects Growth to Radio in 2016!

RAIN News published a report referencing a new study from MyersBizNet 2016 forecast in which they project an increase in “legacy” media like Radio. Here is an excerpt below:   A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, […]

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Inside Radio: Country is still #1 Format in the U.S.

  Country’s dominance of U.S. radio continued unabated in 2015, registering a fourth-consecutive year of growth in the number of stations airing the evergreen format. There were 2,125 country stations in December 2015, a 2% increase over 2014, according to Inside Radio’s PrecisionTrak database. Country’s station count pivoted in 2012, […]

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