Radio is allowing Presidential Candidates to better target specific demographics through radio according to Time Magazine. WHY RADIO ADS ARE CANDIDATE’S BEST ASSET. Updated Jan 26, 2016 In a lengthy news story, Time magazine explores what it deems “The Political Ad War You Haven’t Heard About,” explaining how “radio is […]
Gordy Rush, VP/GM of Guaranty Media will serve as Grand Marshall 2016 of the Krewe of Orion which rolls in Downtown Baton Rouge on Saturday, January 30th at 6:30 p.m. Since 1998, the Krewe of Orion has utilized Carnival as a means to encourage fellowship, community service, philanthropy and […]
Westwood One’s Pierre Bouvard once again points out the strength of radio’s reach in his article “WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS”. WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS by Pierre Bouvard The auto industry had a stunning 2015. […]
RAIN News published a report referencing a new study from MyersBizNet 2016 forecast in which they project an increase in “legacy” media like Radio. Here is an excerpt below: A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, […]
Country’s dominance of U.S. radio continued unabated in 2015, registering a fourth-consecutive year of growth in the number of stations airing the evergreen format. There were 2,125 country stations in December 2015, a 2% increase over 2014, according to Inside Radio’s PrecisionTrak database. Country’s station count pivoted in 2012, […]
Gordy Rush, VP/Market Manager of Guaranty Media, was named to the National Association of Broadcasters “Small/Medium Market Radio Committee”. The committee consists of 14 executives from across the United States associated with small and medium-sized radio markets. The committee will assemble in mid-April in Las Vegas as a part of […]
Clients Lean Toward Traditional Media Over Digital While agencies may be pushing their clients to advertise on digital, mobile and social channels, it appears their clients are more likely to prefer traditional media buys such as radio and TV. A 2016 outlook survey from Cincinnati-based marketing consultancy RSW/US says that […]
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Join the staff of Eagle 98.1 and 104.5/104.9 ESPN at L’Auberge Casino on Monday, December 21st at 6:30 p.m. to watch the New Orleans Saints host the Detroit Lions on Monday Night Football. Listen to Eagle 98.1 or 104.5/104.9 ESPN for your chance to win! http://www.eagle981.com/home/concerts-events/1685295-Rock-Jock-Christmas-Party.html
The latest Nielsen Comparable Metrics Report highlights that radio commands roughly 775 minutes per week from the average adult. Nielsen’s inaugural Comparable Metrics Report provides another compelling reminder of what amounts to a startling disconnect between how consumers divide their media time and how advertisers allocate their dollars among the […]