Radio should be prepared for what may turn into a political advertising “boom.” That’s the term used by Media Life to describe the medium’s growing piece of the buying pie in the ongoing 2016 presidential election. The story posits that radio’s role during the election season “is usually a […]
Fred Jacobs of Jacobs Media Blog wrote that it is the music that has been the key ingredient in Classic Rock stations in his piece “So What’s the Secret Behind Classic Rock’s Success Story?” Here is an excerpt of this article: All those things most definitely played a role in […]
Pierre Bouvard from Westwood One provides a solution for advertisers frustrated with their advertising not reaching consumers who use ad-blocking software. He writes: “AM/FM radio and its integrated digital solutions offers advertisers a way to reach ad-blockers. Thirty-two percent of heavy radio listeners and 30% of heavy online users […]
Matt Moscona’s “After Further Review” will simulcast on 100.3 ESPN New Orleans “After Further Review” with Matt Moscona which airs on 104.5/104.9 ESPN Baton Rouge (WNXX/KNXX) will also be heard on 100.3 ESPN New Orleans (KLRZ) beginning Monday, February 1st weekdays from 3:00 to 6:00 p.m. Matt Moscona has […]
Radio is allowing Presidential Candidates to better target specific demographics through radio according to Time Magazine. WHY RADIO ADS ARE CANDIDATE’S BEST ASSET. Updated Jan 26, 2016 In a lengthy news story, Time magazine explores what it deems “The Political Ad War You Haven’t Heard About,” explaining how “radio is […]
Gordy Rush, VP/GM of Guaranty Media will serve as Grand Marshall 2016 of the Krewe of Orion which rolls in Downtown Baton Rouge on Saturday, January 30th at 6:30 p.m. Since 1998, the Krewe of Orion has utilized Carnival as a means to encourage fellowship, community service, philanthropy and […]
Westwood One’s Pierre Bouvard once again points out the strength of radio’s reach in his article “WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS”. WHAT AUTO MARKETERS AND DEALERS NEED TO KNOW ABOUT THEIR MEDIA PLANS by Pierre Bouvard The auto industry had a stunning 2015. […]
RAIN News published a report referencing a new study from MyersBizNet 2016 forecast in which they project an increase in “legacy” media like Radio. Here is an excerpt below: A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, […]
Country’s dominance of U.S. radio continued unabated in 2015, registering a fourth-consecutive year of growth in the number of stations airing the evergreen format. There were 2,125 country stations in December 2015, a 2% increase over 2014, according to Inside Radio’s PrecisionTrak database. Country’s station count pivoted in 2012, […]
Gordy Rush, VP/Market Manager of Guaranty Media, was named to the National Association of Broadcasters “Small/Medium Market Radio Committee”. The committee consists of 14 executives from across the United States associated with small and medium-sized radio markets. The committee will assemble in mid-April in Las Vegas as a part of […]