Country’s dominance of U.S. radio continued unabated in 2015, registering a fourth-consecutive year of growth in the number of stations airing the evergreen format. There were 2,125 country stations in December 2015, a 2% increase over 2014, according to Inside Radio’s PrecisionTrak database. Country’s station count pivoted in 2012, […]
Gordy Rush, VP/Market Manager of Guaranty Media, was named to the National Association of Broadcasters “Small/Medium Market Radio Committee”. The committee consists of 14 executives from across the United States associated with small and medium-sized radio markets. The committee will assemble in mid-April in Las Vegas as a part of […]
Clients Lean Toward Traditional Media Over Digital While agencies may be pushing their clients to advertise on digital, mobile and social channels, it appears their clients are more likely to prefer traditional media buys such as radio and TV. A 2016 outlook survey from Cincinnati-based marketing consultancy RSW/US says that […]
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Join the staff of Eagle 98.1 and 104.5/104.9 ESPN at L’Auberge Casino on Monday, December 21st at 6:30 p.m. to watch the New Orleans Saints host the Detroit Lions on Monday Night Football. Listen to Eagle 98.1 or 104.5/104.9 ESPN for your chance to win! http://www.eagle981.com/home/concerts-events/1685295-Rock-Jock-Christmas-Party.html
The latest Nielsen Comparable Metrics Report highlights that radio commands roughly 775 minutes per week from the average adult. Nielsen’s inaugural Comparable Metrics Report provides another compelling reminder of what amounts to a startling disconnect between how consumers divide their media time and how advertisers allocate their dollars among the […]
The following is an excerpt taken from Fred Jacobs from jacobsmediablog.com on December 7th, 2015. But the conference was also a reminder that content and brands are the heart and soul of a radio station’s ability to make their numbers. And in a session where we paired a Millennial personality, […]
Join Talk 107.3’s Clarence Buggs for a special Dinner for Devon this Saturday at the Winn Dixie in Central this Saturday.
Take advantage of the country radio station that is giving you a chance to win cash this fall, “100.7 the Tiger”, by playing the “High Low” game this week. For more information, click here.
Westwood One’s Pierre Bouvard revealed some impressive statistics regarding radio in an interview with Inside Radio. Radio ‘Increases Retail’ At Holidays As retailers prep their holiday advertising blitz, radio should be a must-buy, according to one leading industry executive. Pierre Bouvard, chief marketing officer for Cumulus Media and Westwood One, […]