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Radio Connects with Holiday Shoppers!

  When it comes to holiday shopping, it appears a majority of consumers like to treat their purchases the way they prefer friends and family—by being close to home. Research organization G/O Digital surveyed 1,000+ U.S. consumers who study holiday purchases online, finding that the majority of respondents stay within […]

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Radio sets an all-time high in reach!

The Inside Story: Tale Of Radio’s Reach Must Be Told. The news that radio’s weekly reach hit an all-time high of 245 million is being seen as a validation for the industry, a tangible confirmation of something that broadcasters have intrinsically felt for some time. But industry leaders say radio […]

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More than half of radio’s listening is done outside of home

  Radio’s Challenge: Communicate Its Strengths. Radio might have a good story to sell, but getting the word out to advertisers and media buyers is always challenging. Sales reps need to seize on radio’s positive stories and drive the message home with clients and prospective advertisers. But radio salespeople also […]

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AT&T To Activate FM Chips

In a major breakthrough for the industry’s NextRadio initiative, AT&T had agreed to activate FM receiver chips on 2016 models of its Android smartphones.  The announcement makes AT&T the largest  wireless carrier to light up FM radio on smartphones. http://www.insideradio.com/free/at-t-to-activate-fm-chips/article_1538085a-352f-11e5-abc9-b3e6ec9298cc.html  

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Youth Still Sold on Radio and TV Ads

A new study bucks conventional wisdom that traditional media has trouble connecting with younger consumers. According to Nielsen’s Global New Product Innovation Survey for Q1 2015, digitally savvy generation Z (ages 15-20) and millennials (ages 21-34) actually use some traditional ad vehicles as sources for new product information as much […]

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