Take the Test: How big do you think Radio’s Audience Actually Is?
http://www.rab.com/whyRadio/Perception-vs-Reality%20-%20Westwood%20One.pdf
Radio continues to have huge impact in Baton Rouge size cities.
In a new report, “State of the Media: Audio Today — A Focus on Medium and Small Markets,” NIELSEN turns it’s sights away from the major and large markets, and notes, “Radio has a large impact in medium & small markets reaching qualified consumers, everywhere.” NIELSEN notes, “Radio’s national […]
Radio Connects with Holiday Shoppers!
When it comes to holiday shopping, it appears a majority of consumers like to treat their purchases the way they prefer friends and family—by being close to home. Research organization G/O Digital surveyed 1,000+ U.S. consumers who study holiday purchases online, finding that the majority of respondents stay within […]
Radio sets an all-time high in reach!
The Inside Story: Tale Of Radio’s Reach Must Be Told. The news that radio’s weekly reach hit an all-time high of 245 million is being seen as a validation for the industry, a tangible confirmation of something that broadcasters have intrinsically felt for some time. But industry leaders say radio […]
More than half of radio’s listening is done outside of home
Radio’s Challenge: Communicate Its Strengths. Radio might have a good story to sell, but getting the word out to advertisers and media buyers is always challenging. Sales reps need to seize on radio’s positive stories and drive the message home with clients and prospective advertisers. But radio salespeople also […]
Radio: The All-But-Forgotten Medium With The Biggest Reach According to Forbes
You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference. In […]
AT&T To Activate FM Chips
In a major breakthrough for the industry’s NextRadio initiative, AT&T had agreed to activate FM receiver chips on 2016 models of its Android smartphones. The announcement makes AT&T the largest wireless carrier to light up FM radio on smartphones. http://www.insideradio.com/free/at-t-to-activate-fm-chips/article_1538085a-352f-11e5-abc9-b3e6ec9298cc.html
Youth Still Sold on Radio and TV Ads
A new study bucks conventional wisdom that traditional media has trouble connecting with younger consumers. According to Nielsen’s Global New Product Innovation Survey for Q1 2015, digitally savvy generation Z (ages 15-20) and millennials (ages 21-34) actually use some traditional ad vehicles as sources for new product information as much […]
Eagle 98.1 named Marconi finalist for the second time in three years!
WDGL, Eagle 98.1 , was named one of five finalists for the NAB’s prestigious Marconi Award for “Medium Market Station of the Year”. WASHINGTON, D.C. — The National Association of Broadcasters (NAB) announced the finalists for the 2015 NAB Marconi Radio Awards, honoring radio stations and on-air personalities for excellence […]
Guaranty Media features a unique app for every radio station.
Listeners can download the free station app for Eagle 98.1, 104.5 ESPN, 100.7 the Tiger, and Talk 107.3 FM. http://jacobsmediablog.com/2015/06/17/its-an-apps-apps-apps-apps-world/