Join Dave Ramsey and Chris Hogan as they walk you through the basics of budgeting, dumping debt, planning for retirement, and much more! Stop wondering where your money went and start telling it where to go! You don’t have to live paycheck to paycheck anymore. You need a plan […]
http://www.rab.com/whyRadio/Perception-vs-Reality%20-%20Westwood%20One.pdf
In a new report, “State of the Media: Audio Today — A Focus on Medium and Small Markets,” NIELSEN turns it’s sights away from the major and large markets, and notes, “Radio has a large impact in medium & small markets reaching qualified consumers, everywhere.” NIELSEN notes, “Radio’s national […]
When it comes to holiday shopping, it appears a majority of consumers like to treat their purchases the way they prefer friends and family—by being close to home. Research organization G/O Digital surveyed 1,000+ U.S. consumers who study holiday purchases online, finding that the majority of respondents stay within […]
The Inside Story: Tale Of Radio’s Reach Must Be Told. The news that radio’s weekly reach hit an all-time high of 245 million is being seen as a validation for the industry, a tangible confirmation of something that broadcasters have intrinsically felt for some time. But industry leaders say radio […]
Radio’s Challenge: Communicate Its Strengths. Radio might have a good story to sell, but getting the word out to advertisers and media buyers is always challenging. Sales reps need to seize on radio’s positive stories and drive the message home with clients and prospective advertisers. But radio salespeople also […]
You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference. In […]
In a major breakthrough for the industry’s NextRadio initiative, AT&T had agreed to activate FM receiver chips on 2016 models of its Android smartphones. The announcement makes AT&T the largest wireless carrier to light up FM radio on smartphones. http://www.insideradio.com/free/at-t-to-activate-fm-chips/article_1538085a-352f-11e5-abc9-b3e6ec9298cc.html
A new study bucks conventional wisdom that traditional media has trouble connecting with younger consumers. According to Nielsen’s Global New Product Innovation Survey for Q1 2015, digitally savvy generation Z (ages 15-20) and millennials (ages 21-34) actually use some traditional ad vehicles as sources for new product information as much […]
WDGL, Eagle 98.1 , was named one of five finalists for the NAB’s prestigious Marconi Award for “Medium Market Station of the Year”. WASHINGTON, D.C. — The National Association of Broadcasters (NAB) announced the finalists for the 2015 NAB Marconi Radio Awards, honoring radio stations and on-air personalities for excellence […]