Did you know that Country Radio Stations like 100.7 the Tiger’s listeners had the largest increase in percentage of college graduates in the last decade?

In an article from quoting Arbitron’s Radio Today, “the proportion of listeners with a college degree has risen at a rate of 26% the last decade, and the percentage of country listeners residing in households making $75,000 or more has risen more than 50 percent since 2002. That is […]

Read More

Forbes: Study shows that America is wasting too much of their marketing dollars on television! Let Guaranty Media help put those dollars to better use!

Study shows “For those who plan on buying a car or truck, 27% say TV influences their auto purchases. However, leading U.S. automakers spent nearly $6.5 billion (76% of measured media) on TV ads in 2013. Television audience ratings have declined 50% since 2002, according to Morgan Stanley analysis. (BRUTAL: […]

Read More

Embracing Digital Radio

FM Radio remains strong and vibrant in the United States while Norway switches away from Analog in favor of Digital. Guaranty Media embraces digital radio, and we also look forward to the day when cell phone carriers in the US unleash the potential in the analog FM chips already present […]

Read More