Radio Ink Magazine has listed the top Sports Talkers in America for six years now and Matt Moscona of Guaranty Media has made the list in Baton Rouge. Matt Moscona hosts “After Further Review” on 104.5 ESPN Baton Rouge and 100.3 ESPN New Orleans weekdays from 3:00 to 6:00 p.m. […]
There has been some question whether or not the millennial generation has an appetite for professional sports. According to the latest Nielsen research in November, they certainly do have an appetite! The fall is primetime for sports radio, as football season returns to much fanfare and major league baseball […]
The good news is that there are still tickets available for listeners to win by tuning into 100.7 the Tiger daily! The concert is Saturday, December 16th at the Lamar Dixon Expo Center in Gonzales. Kane Brown will be joined by Walker McGuire, Chase Tyler, Parish County Line, and […]
HOST MATT MOSCONA BRINGS DRIVE-TIME TALK SHOW TO CST!!!! NEW ORLEANS – After Further Review with Matt Moscona, broadcast each weekday from 3-6pm, will be simulcast live on Cox Sports Television beginning Friday, November 3. The show, which is broadcast on 104.5/104.9 ESPN Radio in Baton Rouge and 100.3 […]
In a recent Nielsen study of advertising campaigns, it was found that reach was more than 2.5 times of a “sales driver” than targeting. Radio which is the king of reach contacting over 93% of the people in the United States is obviously the most powerful media. Each quarter, Nielsen […]
Guaranty Media, Baton Rouge’s only locally owned radio station group, is always looking for top on-air personalities to become a part of our team. For more information, visit our website: http://guarantymedia.com/employment-2/
Nielsen recently released its “360 Report Highlights” and it identified AM/FM Radio as America’s #1 source for new Music Discovery. “The top source for music discovery is AM/FM “Over-the-Air” radio, with 49% of listeners saying this is where they turn for new music. That’s followed by 40% who discover […]
Westwood One wrote an interesting piece that pointed out several interesting points regarding radio versus Pandora including the fact that radio had five times the reach of Pandora. Interesting enough, Pandora teaches just one of every three millennials. For the full article, click: http://westwoodone.com/BLOG/ArtMID/8027/ArticleID/157/The-Shocking-Truth-About-Pandoras-Weekly-Reach
Gordy Rush, Vice President and General Manager of Guaranty Media was featured in this month’s Executive Spotlight. Here is a quick exert: What was your very first job, and what was the biggest takeaway from the experience? My first job was doing a sports radio show and producing other […]
Gary Chambers and John Delgado, two leaders in the Baton Rouge community from different sides of the political spectrum, will team up for a new radio show – “Face2Face”. The show will air three days a week from 6PM-7PM, Monday, Tuesday, and Friday. The 6:00 hour on WBRP already […]