ESPN Radio reached out to group of local affiliates offering each the opportunity to award someone in their market an “Honorary ESPY. The ESPN “ESPYS” awards have long been a way to honor individual and team athletic achievement and other sports-related performance during the previous calendar year, but this was […]
100.7 The Tiger and Guaranty Media announce their all-female show Off the Record with Abby Leigh and Brittany Rose airing weekdays from 3pm-7pm. “Brittany and Abby Leigh are the future of country radio and the future begins today. They know country music, they are country and they are funny.” Flynn […]
LSU Football is right around the corner! Placing your business inside Eagle 98.1 and 104.5 ESPN’s Gameday coverage of LSU Football delivers the biggest radio audience of the year. What better way to brand your business than teaming with the Purple and Gold. Contact T.J. Solis, Director of Sales for […]
Host Brian Haldane and Cade Voisin started the day at 1pm on the campus of Port Allen High School. The broadcast was setup in the front entrance of the school under a large covering. Next to the broadcast table was a stage where one by one the students would drive […]
Amid the coronavirus shutdown, LSU fans were thrilled to spend the evening of May 13 reliving the greatest season in college football history. SEC Network debuted “One for the Ages” –a one-hour documentary chronicling the Tigers historic run to the 2019 National Championship—and Guaranty Media was prominently featured in the […]
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets. The PPM data covered the period of March 27, 2020 through May 6, […]
Radio advertising has been out there for a long time. Rightly so, as it’s highly effective! But how does radio advertising play a role in your digital marketing strategy? Believe it or not, it can. Radio advertising is one of the largest drivers of online searches. The right marketing strategies […]
The Need Has Never Been Greater Before COVID-19, one in seven individuals in the 11-parish service area and one in five children were facing food insecurity. The Greater Baton Rouge Food Bank is now responding to an even larger need for a variety of reasons: Families are experiencing temporary unemployment […]
On March 2nd, legendary country music venue, The Texas Club, put a poll out on Facebook. The question, “Which country music station to do listen to the most!? Who plays the best? Which one is your #1 preset station or your iHeartMedia Go To!? 101.5 WYNK OR 100.7 The Tiger?” […]
Sure, there may not be as much automobile radio listening in this Spring of 2020, which is testing the masses, but since Guaranty’s on-air talent began doing their shifts from home and utilizing social media to interact with their audience, which misses them dearly during drive times, the rate of […]