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Guaranty announces acquisition of digital marketing agency Gatorworks

New partnership provides both organizations the opportunity to extend and improve their suites of integrated marketing services “Because of the growing demand of digital advertising and marketing solutions for our clients, we wanted to join up with a digital media company that had the same culture and philosophy as us,” stated Guaranty Corporation […]

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Country Music continues to be the #1 Format in America!

    Nielsen’s recently released Audio Today Report revealed that Country Music is the #1 Format in America with a whopping 13.6 share of listeners on a weekly basis. NIELSEN describes Country music as, “a truly American phenomenon that has grown immensely popular over the last decade — particularly on […]

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Even Millennials love Classic Rock

Fred Jacobs reflected on the 50 year anniversary of the Beatles’ release of “Sgt. Peppers Lonely Hearts Club Band” and explains why even Millennials are able to connect with vintage rock acts.  Jacobs reflected, “Sgt. Pepper’s” was a sure sign the Beatles burned out on being the Beatles, long before […]

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TV typically has 36% more commercial minutes than Radio.

  In Westwood One’s article “Everyone’s Listening”, Pierre Bouvard writes about things that radio can learn from TV’s recent “Upfront” week. The third item he highlighted was that radio commercial time is significantly lower than television.  Bouvard writes, “AM/FM radio commercial time is significantly lower than TV. While TV says […]

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Radio is a perfect medium for recruitment.

  Guaranty VP/Market Manager Gordy Rush was featured in the summer edition of BIC Magazine discussing the opportunity radio brings in recruiting potential employees. “We’ve had tremendous success with our partners that have used our radio stations for recruiting purposes,” Rush stated. “We have the listeners, the signal strength and […]

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