Westwood One wrote an interesting piece that pointed out several interesting points regarding radio versus Pandora including the fact that radio had five times the reach of Pandora. Interesting enough, Pandora teaches just one of every three millennials. For the full article, click: http://westwoodone.com/BLOG/ArtMID/8027/ArticleID/157/The-Shocking-Truth-About-Pandoras-Weekly-Reach
Gordy Rush, Vice President and General Manager of Guaranty Media was featured in this month’s Executive Spotlight. Here is a quick exert: What was your very first job, and what was the biggest takeaway from the experience? My first job was doing a sports radio show and producing other […]
Gary Chambers and John Delgado, two leaders in the Baton Rouge community from different sides of the political spectrum, will team up for a new radio show – “Face2Face”. The show will air three days a week from 6PM-7PM, Monday, Tuesday, and Friday. The 6:00 hour on WBRP already […]
Gordy Rush, 1991 Graduate of the E.J. Ourso School of Business, serves at the Vice-President/General Manager of Guaranty Media. He and the other honorees will be recognized at a gala to be held at L’Auberge Casino Hotel on Thursday, Oct. 5, 2017 in Baton Rouge. LSU has announced the […]
New partnership provides both organizations the opportunity to extend and improve their suites of integrated marketing services “Because of the growing demand of digital advertising and marketing solutions for our clients, we wanted to join up with a digital media company that had the same culture and philosophy as us,” stated Guaranty Corporation […]
Baton Rouge, La.—July 6, 2017— Sports Today hosted by Charles Hanagriff and Jimmy Ott, which airs on 104.5 ESPN Baton Rouge weekdays from 11:00 a.m. to 1:00 p.m., will simulcast on 100.3 ESPN New Orleans beginning on Monday, July 10th. Hanagriff and Ott have been paired together since 2011 and […]
Nielsen’s recently released Audio Today Report revealed that Country Music is the #1 Format in America with a whopping 13.6 share of listeners on a weekly basis. NIELSEN describes Country music as, “a truly American phenomenon that has grown immensely popular over the last decade — particularly on […]
104.5 ESPN Baton Rouge gave away a backyard kitchen from Cayard’s to Michael Pernciaro at a special qualifying crawfish boil last Thursday afternoon at Walk On’s on Nicholson Drive. Michael was among sixty plus qualifiers who enjoyed a happy hour party with the hosts of 104.5 ESPN Baton Rouge. […]
In a recent study, discussed in an interview with Westwood One, research company Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights […]
Fred Jacobs reflected on the 50 year anniversary of the Beatles’ release of “Sgt. Peppers Lonely Hearts Club Band” and explains why even Millennials are able to connect with vintage rock acts. Jacobs reflected, “Sgt. Pepper’s” was a sure sign the Beatles burned out on being the Beatles, long before […]