Sure, there may not be as much automobile radio listening in this Spring of 2020, which is testing the masses, but since Guaranty’s on-air talent began doing their shifts from home and utilizing social media to interact with their audience, which misses them dearly during drive times, the rate of […]
104.5 ESPN and Cox Sports Television partner each weekday to bring you five hours of great sports programming with Hangin’ with Hester featuring Jacob Hester from 1:00 to 3:00 pm and After Further Review with Matt Moscona from 3:00 p.m. to 6:00 p.m. In October of 2017, CST celebrated […]
How Targeted Display Targets Your Customers in Baton Rouge Are you interested in communicating better with potential customers? To paraphrase “The Little Mermaid,” you want to be where the people are! Aptly named, targeted display in Baton Rouge targets your customers where they’re spending their digital time. Using data based on […]
Inside Radio recently reviewed a studio that Nielsen Audio performed last week that provided some interesting insight: With tens of millions sheltering in place due to restrictions imposed by the COVID-19 pandemic, listeners are seeking out radio on new platforms. Fresh data from Nielsen’s flash survey of 1,000 adults […]
Talk 107.3 continues to keep Baton Rouge informed during this crisis with nine hours of local talk every weekday and live broadcasts of national and local press conferences. Triton Digital recently published some impressive metrics from this past week’s listening consumption: The coronavirus crisis has Americans listening to more news/talk […]
Sports fans throughout Louisiana will now be able to watch five hours of daily sports talk on Cox Sports Television (CST). CST will add Hangin’ with Hester with Jacob Hester beginning Monday, March 23th from 1:00 to 3:00 pm. Hester will precede After Further Review which in its third year of […]
As we are all going through this Coronavirus pandemic and potential recession, we here at Guaranty Media wanted to stress the importance of advertising during difficult times. A recent blog by Wisconsin Creative Advertising Agency “OCreative” looked back at some difficult times in American History: Smart advertising spending will […]
Guaranty Media recognizes that this virus is bad for everyone, from businesses and advertisers to marketing companies and consumers. With millions of people working from home, how do advertisers reach their audience? One of the industries that stand to benefit is Streaming TV (sometimes called OTT). That is, television that […]
As soon as the COVID-19 virus started impacting our area, we here at Guaranty Media began consulting with our friends in the business, planning for multiple contingencies. Paramount was keeping our teams safe and healthy while fulfilling our mission to serve our community. I am pleased to let you know […]
It is time to begin this year’s One Book One Community celebration of Americanah by Chimamanda Ngozi Adichie! The whole community is invited to join us for a fun, FREE after-hours party at the Main Library at Goodwood, 7711 Goodwood Blvd., from 6 until 8 p.m. Saturday, March 7. Come […]