Inside Radio recently wrote about a research product iHeart Media conducted regarding Generation Z listeners (those born after 1996). This group now represents over 23% of the American Population and represent a valued spending base. According to the research: There are 74 million Generation Zers, about equal to the number […]
According to the 2017 Infinite Dial Study, 82% of the U.S. population listens to AM/FM radio every month in their vehicles. CDs are next at 52%, digital music is at 45%, and online radio, which includes streaming services such as Pandora and Spotify, lags way behind at 26%. Radio […]
Please join Eagle 98.1 at the LSU Union this Thursday between 10a and 5p for a special Blood Drive for Easton Roy. Eagle 98.1’s Dan Day will be broadcasting on location that afternoon.
Clarence Buggs of Guaranty Media will ride as King of the Spanish Town Mardi Gras Parade which rolls at noon on Saturday, February 25th in Downtown Baton Rouge. Buggs hosts the Clarence Buggs Show from 10a-1p on Talk 107.3 FM. For more information on the Spanish Town parade, please […]
Most Americans do not realize that every smartphone contains an FM Chip. If every chip was activated, all smartphones would able to receive FM Radio for free. Unfortunately, many service providers do not want to give up the revenue made from data use when consumers are forced to listen to […]
Guaranty Media’s four radio stations held a two day radiothon on January 19th – 20th and raised over 20,000 that will go to help fulfill dream trips for several children fighting challenging illnesses. “We were thrilled with […]
Radio commands a robust two hours of listening daily according to Nielsen in an article appearing in the Ad Exchanger. Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in […]
Eagle 98.1, The Rock Station, will begin its new weekday lineup on Monday, January 9th with a commitment to playing MORE ROCK MUSIC than ever before. Condon Uncensored with Richard Condon and Anna Betts will move to morning drive and Condon will be reunited with radio veteran Scott Robb. Robb […]
Matt Moscona made this prestigious list for the 4th time checking in at number 32. “After Further Review” with Matt Moscona can be heard in Baton Rouge on 104.5 and 104.9 and in New Orleans on 100.3. http://radioink.com/2016/12/29/top-local-sports-talkers-america/
Are we soon to see the same trend in the United States? Led by rock fans as Fred Jacobs of Jacobs Media noted in his recent blog: There’s something very traditional, authentic, and even tactile about vinyl records and the turntables that play them. Adweek reports that Crosley, […]