104.5 ESPN Baton Rouge Tweaks Weekday Lineup

Guaranty Media announced today that it would be making some changes to its weekday lineup on 104.5 ESPN  that will go into effect on Monday, July 6th. “Off The Bench” with Jordy Culotta and T-Bob Hebert will pick up an extra hour and air weekdays from 7am-10am Monday thru Friday. […]

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2020 Swamp Pop Music Festival and Jambalaya Cook-Off

Our Lady of the Lake Ascension and 100.7 The Tiger’s Swamp Pop Music Fest and Jambalaya Cook-off is Saturday, August 22nd from 3-11pm at Lamar Dixon. It’s going to be a poppin’ good time with four of the hottest Swamp Pop Bands in Louisiana. Hosted by Roland Doucet and the […]

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ESPN Baton Rouge Honorary ESPYS

ESPN Radio reached out to group of local affiliates offering each the opportunity to award someone in their market an “Honorary ESPY. The ESPN “ESPYS” awards have long been a way to honor individual and team athletic achievement and other sports-related performance during the previous calendar year, but this was […]

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100.7 The Tiger debuts all female show!

100.7 The Tiger and Guaranty Media announce their all-female show Off the Record with Abby Leigh and Brittany Rose airing weekdays from 3pm-7pm. “Brittany and Abby Leigh are the future of country radio and the future begins today. They know country music, they are country and they are funny.”  Flynn […]

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104.5 ESPN Baton Rouge staff, studio featured in LSU documentary

Amid the coronavirus shutdown, LSU fans were thrilled to spend the evening of May 13 reliving the greatest season in college football history.  SEC Network debuted “One for the Ages” –a one-hour documentary chronicling the Tigers historic run to the 2019 National Championship—and Guaranty Media was prominently featured in the […]

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radio and digital marketing

How Radio Helps Online Search

Radio advertising has been out there for a long time. Rightly so, as it’s highly effective! But how does radio advertising play a role in your digital marketing strategy? Believe it or not, it can. Radio advertising is one of the largest drivers of online searches. The right marketing strategies […]

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