Amid the coronavirus shutdown, LSU fans were thrilled to spend the evening of May 13 reliving the greatest season in college football history. SEC Network debuted “One for the Ages” –a one-hour documentary chronicling the Tigers historic run to the 2019 National Championship—and Guaranty Media was prominently featured in the […]
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets. The PPM data covered the period of March 27, 2020 through May 6, […]
Radio advertising has been out there for a long time. Rightly so, as it’s highly effective! But how does radio advertising play a role in your digital marketing strategy? Believe it or not, it can. Radio advertising is one of the largest drivers of online searches. The right marketing strategies […]
The Need Has Never Been Greater Before COVID-19, one in seven individuals in the 11-parish service area and one in five children were facing food insecurity. The Greater Baton Rouge Food Bank is now responding to an even larger need for a variety of reasons: Families are experiencing temporary unemployment […]
On March 2nd, legendary country music venue, The Texas Club, put a poll out on Facebook. The question, “Which country music station to do listen to the most!? Who plays the best? Which one is your #1 preset station or your iHeartMedia Go To!? 101.5 WYNK OR 100.7 The Tiger?” […]
Sure, there may not be as much automobile radio listening in this Spring of 2020, which is testing the masses, but since Guaranty’s on-air talent began doing their shifts from home and utilizing social media to interact with their audience, which misses them dearly during drive times, the rate of […]
104.5 ESPN and Cox Sports Television partner each weekday to bring you five hours of great sports programming with Hangin’ with Hester featuring Jacob Hester from 1:00 to 3:00 pm and After Further Review with Matt Moscona from 3:00 p.m. to 6:00 p.m. In October of 2017, CST celebrated […]
How Targeted Display Targets Your Customers in Baton Rouge Are you interested in communicating better with potential customers? To paraphrase “The Little Mermaid,” you want to be where the people are! Aptly named, targeted display in Baton Rouge targets your customers where they’re spending their digital time. Using data based on […]
Inside Radio recently reviewed a studio that Nielsen Audio performed last week that provided some interesting insight: With tens of millions sheltering in place due to restrictions imposed by the COVID-19 pandemic, listeners are seeking out radio on new platforms. Fresh data from Nielsen’s flash survey of 1,000 adults […]
Talk 107.3 continues to keep Baton Rouge informed during this crisis with nine hours of local talk every weekday and live broadcasts of national and local press conferences. Triton Digital recently published some impressive metrics from this past week’s listening consumption: The coronavirus crisis has Americans listening to more news/talk […]