NuVooDoo Media Services performed a study in which listeners to multiple genres of radio stations are more likely to participate in a Local contest for less money than a nationally staged contest in which they have a lesser chance of winning due to unbelievable odds from competing against the entire […]
Westwood One recently revealed the results of a recent study in which the use of AM/FM Radio in an advertising campaign will help people better find your business in Google search by nearly 29 percent. “A digital marketing agency for hundreds of U.S. car dealers correlated search results and […]
Guaranty Media’s four radio stations -Eagle 98.1, 100.7 the Tiger, Talk 107.3 FM, and 104.5 ESPN Baton Rouge teamed up with Dreams Come True of Louisiana to raise money to help deliver dream trips and experiences to children in Louisiana fighting life threatening illness. “The Radtiothon was fun, the […]
Dreams Come True of Louisiana will host its annual Radiothon this Thursday, and Friday on all four of Guaranty Media stations: Eagle 98.1, 100.7 the Tiger, Talk 107.3, and 104.5 ESPN. All proceeds stay in our area to help fulfill the dreams and wishes of Louisiana children fighting Life […]
Natalie Swed Stone, a media director at the worldwide agency OMD, recently sat down with Inside Radio to give her thoughts on why more and more clients are trusting their advertising dollars to audio and specifically radio due to its outstanding reach. “Radio is emerging as some of the other […]
Jarreau Entertainment presents Lee Brice, Frank Foster, and Caleb Paul in concert on Saturday, Janaury 20th at the Lamar Dixon Expo Center. All ages are welcome for this indoor concert. Lee Brice has released four albums for Curb Records: Love Like Crazy, Hard to Love, I Don’t Dance, and […]
In recent study, Nielsen and comScore put the radio airwaves above television, Google, Facebook and Twitter. These results were discussed in a recent article by Westwood One: AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money and drives […]
Baton Rouge, La. | Dec 28, 2017: Guaranty Media is proud to announce that the Markley and Van Camp Show will join Talk 107.3 FM’s line up beginning January 1st. The show will air during afternoon drive time from 4pm -6pm. Veteran broadcast personalities Jamie Markley and David Van Camp […]
Radio Ink Magazine has listed the top Sports Talkers in America for six years now and Matt Moscona of Guaranty Media has made the list in Baton Rouge. Matt Moscona hosts “After Further Review” on 104.5 ESPN Baton Rouge and 100.3 ESPN New Orleans weekdays from 3:00 to 6:00 p.m. […]
There has been some question whether or not the millennial generation has an appetite for professional sports. According to the latest Nielsen research in November, they certainly do have an appetite! The fall is primetime for sports radio, as football season returns to much fanfare and major league baseball […]