In a recent study, discussed in an interview with Westwood One, research company Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights […]
Fred Jacobs reflected on the 50 year anniversary of the Beatles’ release of “Sgt. Peppers Lonely Hearts Club Band” and explains why even Millennials are able to connect with vintage rock acts. Jacobs reflected, “Sgt. Pepper’s” was a sure sign the Beatles burned out on being the Beatles, long before […]
In Westwood One’s article “Everyone’s Listening”, Pierre Bouvard writes about things that radio can learn from TV’s recent “Upfront” week. The third item he highlighted was that radio commercial time is significantly lower than television. Bouvard writes, “AM/FM radio commercial time is significantly lower than TV. While TV says […]
Westwood One released the findings of a study that showed that using a sports talent to endorse your commercial increases its favorability by 60%! E-Mail TJ Solis today at email@example.com to see how we can help your business!
Guaranty VP/Market Manager Gordy Rush was featured in the summer edition of BIC Magazine discussing the opportunity radio brings in recruiting potential employees. “We’ve had tremendous success with our partners that have used our radio stations for recruiting purposes,” Rush stated. “We have the listeners, the signal strength and […]
Inside Radio recently wrote about a research product iHeart Media conducted regarding Generation Z listeners (those born after 1996). This group now represents over 23% of the American Population and represent a valued spending base. According to the research: There are 74 million Generation Zers, about equal to the number […]
According to the 2017 Infinite Dial Study, 82% of the U.S. population listens to AM/FM radio every month in their vehicles. CDs are next at 52%, digital music is at 45%, and online radio, which includes streaming services such as Pandora and Spotify, lags way behind at 26%. Radio […]
Please join Eagle 98.1 at the LSU Union this Thursday between 10a and 5p for a special Blood Drive for Easton Roy. Eagle 98.1’s Dan Day will be broadcasting on location that afternoon.
Clarence Buggs of Guaranty Media will ride as King of the Spanish Town Mardi Gras Parade which rolls at noon on Saturday, February 25th in Downtown Baton Rouge. Buggs hosts the Clarence Buggs Show from 10a-1p on Talk 107.3 FM. For more information on the Spanish Town parade, please […]
Most Americans do not realize that every smartphone contains an FM Chip. If every chip was activated, all smartphones would able to receive FM Radio for free. Unfortunately, many service providers do not want to give up the revenue made from data use when consumers are forced to listen to […]