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Even Millennials love Classic Rock

Fred Jacobs reflected on the 50 year anniversary of the Beatles’ release of “Sgt. Peppers Lonely Hearts Club Band” and explains why even Millennials are able to connect with vintage rock acts.  Jacobs reflected, “Sgt. Pepper’s” was a sure sign the Beatles burned out on being the Beatles, long before […]

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TV typically has 36% more commercial minutes than Radio.

  In Westwood One’s article “Everyone’s Listening”, Pierre Bouvard writes about things that radio can learn from TV’s recent “Upfront” week. The third item he highlighted was that radio commercial time is significantly lower than television.  Bouvard writes, “AM/FM radio commercial time is significantly lower than TV. While TV says […]

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Radio is a perfect medium for recruitment.

  Guaranty VP/Market Manager Gordy Rush was featured in the summer edition of BIC Magazine discussing the opportunity radio brings in recruiting potential employees. “We’ve had tremendous success with our partners that have used our radio stations for recruiting purposes,” Rush stated. “We have the listeners, the signal strength and […]

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8 out of 10 Generation “Zers” tune into AM/FM Radio

Inside Radio recently wrote about a research product iHeart Media conducted regarding Generation Z listeners (those born after 1996).  This group now represents over 23% of the American Population and represent a valued spending base.  According to the research:  There are 74 million Generation Zers, about equal to the number […]

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AM/FM Radio dominates “in-car” listening

  According to the 2017 Infinite Dial Study, 82% of the U.S. population listens to AM/FM radio every month in their vehicles. CDs are next at 52%, digital music is at 45%, and online radio, which includes streaming services such as Pandora and Spotify, lags way behind at 26%. Radio […]

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FM Activation in Smartphones Are On The Rise!

Most Americans do not realize that every smartphone contains an FM Chip. If every chip was activated, all smartphones would able to receive FM Radio for free. Unfortunately, many service providers do not want to give up the revenue made from data use when consumers are forced to listen to […]

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