Niall McCarthy, a contributor for Forbes Magazine, wrote in his article “Defying The Digital Revolution: Radio Still Rules The Road”
“Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable rise of digital music, however, there is one last bastion where the AM/FM radio reigns supreme: the automobile.”
McCarthy continues, “4 percent of American drivers use the radio at least some of the time, compared to 56 percent who still play tunes through their CD system. As modern stereo systems with smartphone connectivity become standard in new vehicles, the radio will probably become less popular among drivers with digital music gaining more traction.”
For more information about Guaranty Media, please contact TJ Solis at 225-388-9898 or timothy.solis@guarantymedia.com
Forbes Magazine
April 11th, 2016
