Study shows “For those who plan on buying a car or truck, 27% say TV influences their auto purchases. However, leading U.S. automakers spent nearly $6.5 billion (76% of measured media) on TV ads in 2013. Television audience ratings have declined 50% since 2002, according to Morgan Stanley analysis. (BRUTAL: 50% Decline In TV Viewership Shows Why Your Cable Bill Is So High) ”