New partnership provides both organizations the opportunity to extend and improve their suites of integrated marketing services
“Because of the growing demand of digital advertising and marketing solutions for our clients, we wanted to join up with a digital media company that had the same culture and philosophy as us,” stated Guaranty Corporation President/CEO Flynn Foster. “Gatorworks is that company and we couldn’t be more excited.”
“The team at Gatorworks is passionate about delivering to the highest standards, just as we are, which means creating the best marketing, advertising, and branding campaigns for our clients,” said Foster. “We are proud of the high-performing team and first-class services we have built at Guaranty Media – Baton Rouge’s only locally owned radio group – and with the award-winning Gatorworks team, we can now bring more digital marketing solutions and opportunities to clients than ever before.”
Founder Brian Rodriguez originally boot-strapped Gatorworks as a student at LSU, and took the operation full-time in 2006 after completing his schooling. Known for a personal approach to client relationships, excellent customer service and quality digital marketing capabilities, Gatorworks will maintain the services and operations that helped build that reputation. The company will continue to operate as an independent entity, but with enhanced resources and support from the Guaranty team. Rodriguez will continue his role as Gatorworks president, and the full Gatorworks team remain intact.
“I am excited to see how our clients can benefit from the resources of a company like Guaranty, which has been a staple in the Baton Rouge area for more than 90 years,” said Rodriguez. Gordy Rush, general manager of Guaranty Media, expressed his excitement about the new partnership. “This is really a game changer for both Guaranty and Gatorworks. We see a major benefit in offering clients a strategy that combines both traditional and new media.” The acquisition became official on August 1st, and Gatorworks will likely move its offices to Guaranty Media-owned property sometime near the end of 2017.
Gatorworks is a Baton Rouge-based digital marketing agency focusing on branding, website development and digital marketing. Our clients span a wide variety of industries including industrial, government, education, food and beverage and healthcare. With a talented team of creative strategists, graphic designers, developers and digital marketers, we deliver interactive solutions, websites and campaigns with long-lasting impact, while cultivating solid client relationships. www.gatorworks.net
About Guaranty Corporation
Guaranty Corporation is a privately-held Louisiana corporation formed in 1926. It conducts business in radio broadcasting, a senior living facility in Mandeville and commercial real estate. Guaranty Media Ventures, LLC currently owns five radio stations in the Baton Rouge market, including Eagle 98.1, 100.7 The Tiger, Talk 107.3 and 104.5 ESPN. Guaranty Media is also the radio flagship station for Louisiana State University sports.