(NEW ORLEANS – LA) Louisiana-based Rouses Markets, recognized as one of the best grocery stores in the country by countless publications, this week named Baton Rouge’s Guaranty Media its Media Partner of the Year. The announcement was made during an awards ceremony at the Rouses Markets Annual Charity Dinner and Vendor Summit in New Orleans.
In business together over several years, in 2022 Guaranty initiated a market-wide in person advertising campaign for Rouses in Baton Rouge that included elaborate on-location pre and post LSU game broadcasts, and weekly live remotes with airstaff from the radio group’s two biggest stations.
Guaranty Operations Manager Chris Elliott along with Head Engineer Beau Wegmann put together a custom set for “Eagle 98.1 Gameday,”
featuring commentary from Baton Rouge veteran radio sports host Charles Hanagriff, alongside announcer Matt Musso on the Flagship Home for LSU Sports. Every Friday, Michelle Southern of Eagle 98.1, and T-Bob Hebert of 1045 ESPN Baton Rouge would anchor live remote broadcasts at various Rouses locations to promote sports party specials, as well as meet and greet listeners and customers with exciting prize giveaways. Rouses is also endorsed by Matt Moscona of the award-winning sports show, After Further Review on 1045 ESPN.
“As a locally owned company in Baton Rouge, Guaranty Media is thrilled to be honored in this way by the renowned family-owned Rouses Corporation that continues to expand its presence across multiple states,” said leading Guaranty Account Executive Michelle Galvez. “I love helping businesses grow and this campaign with Rouses is truly a win-win.”
Rouses Markets has more than 60 stores across three states with additional locations under construction including one in North Baton Rouge which will serve as the anchor of redevelopment in the Ardenwood Shopping Center.
“With Rouses commitment to broadening its presence in the greater Baton Rouge area, Guaranty looks forward to further building the partnership and supporting all of its endeavors.” said Guaranty COO T.J. Solis. “Our group is equally committed to ensuring Rouses remains a front-of-mind, outstanding leader in this market, and we believe the most effective way we can help is by getting our airstaff inside the store.”