News/Talk listening surges in March


Nielsen recently published a blog about the success of News/Talk formats during the month of March across the United States in many cases due to upcoming national and local elections.

The excitement around the U.S. presidential election in 2016 continues to drive the audience of News/Talk radio even higher. At the persons 6+ level, News/Talk now represents a 10% share of all radio listening – a level it hasn’t seen since the last presidential election in 2012. Among adults 18-34 this year, News/Talk rose from a 4.1% share in February to a 4.2% share in March. In News/Talk’s “money demo” of adults 25-54, the format climbed from a 6.9% share in February to a 7.0% share in March. From Democrats to Republicans, Undecided to Independent, the conversation about America’s future president is being debated on News/Talk radio.


News/Talk Mar-13 Mar-14 Mar-15 Mar-16
Persons 6+ 9.40% 9.00% 9.10% 10.00%
Persons 18-34 3.70% 3.60% 3.90% 4.20%
Persons 25-54 7.00% 6.30% 6.30% 7.00%
Source: Nielsen