Nielsen reports Radio has returned to a 95% reach as America begins to recover from COVID-19.

From Radio Ink Magazine:

Even as some states see a resurgence of COVID-19 cases, it appears consumers are doing whatever they can to get their lives back to normal. That means getting back to work, getting in their cars and listening to their favorite radio stations.

 Taking a look at the PPM markets Nielsen says radio’s reach is recovering quite nicely, now at 95% of what it was in March when the virus really started to change the lives of Americans.

Radio Ink

July 2nd, 2020

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