Across source, device, location and time, the enhanced Nielsen Total Audience Report takes the reader through the journey that U.S. consumers embark on daily in today’s ever-changing media landscape. Through the insights provided, you have the crucial context needed to better understand this dynamic ecosystem.
A FEW HIGHLIGHTS:
- 92% of U.S. adults listen to radio each week, the highest reach across platforms.
- On average, U.S. adults spend 10 hours and 24 minutes per day connected to media.
- 45% of respondents watch TV while using digital devices very often or always.
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