Guaranty Media recognizes that this virus is bad for everyone, from businesses and advertisers to marketing companies and consumers. With millions of people working from home, how do advertisers reach their audience? One of the industries that stand to benefit is Streaming TV (sometimes called OTT). That is, television that isn’t cable. Think Netflix, Hulu, Roku, Pluto TV, HBO-Go, Sling TV, Youtube TV, Disney+, Crunchyroll, ESPN+, and lots of others. Early indications are that we’ve seen an increase in Streaming TV viewership of about 60% since March 15th. Why is it that people are going to turn to these channels?
First of all, some people just want a break or escape from the 24/7 coverage of COVID-19. In many cases, they’re turning to streaming television.
Secondly, sports are canceled. There’s hundreds of hours a week of scheduled sports programming because, well, people love to watch sports! Right now that’s being replaced by older content, historical retrospectives, and documentaries, but it won’t last for long. People will seek out other content, especially from their streaming systems.
Lastly, people are looking to cut expenses in this time of financial uncertainty. Of course, they don’t want to give up entertainment and in many cases they’ve been considering cutting the cord for months or even years. Since they’re at home (whether they’re working remotely or just quarantined), they figure, “why not do it now? I have the time.”
All of this means that Streaming TV has more inventory available than ever. Are you an advertiser who spends money on billboards that you know won’t get seen with the same frequency? Do you want to target those users in their homes instead of on empty highways? Are you wary of having your brand associated with COVID-19 updates 24-7 and want to explore Streaming TV? Guaranty/Gatorworks can help.
We have the ability to target digital video ads to users via desktop computers, laptops, tablets, cellphones, and smart televisions. Wherever your ideal user is, we can show them ads, whether you want to target geographically, behaviorally, or demographically.
For more information on how Gatorworks can help your company reach consumers in this new environment please contact Timothy Solis at firstname.lastname@example.org or 225-953-7715.