Westwood One recently revealed the results of a recent study in which the use of AM/FM Radio in an advertising campaign will help people better find your business in Google search by nearly 29 percent.
“A digital marketing agency for hundreds of U.S. car dealers correlated search results and site traffic of an auto dealer with their AM/FM radio ad campaign. Their conclusion? AM/FM radio ads boosted search and dealer site traffic.”
Radio advertising has been out there for a long time. Rightly so, as it’s highly effective! But how does radio advertising play a role in your digital marketing strategy? Believe it or not, it can. Radio advertising is one of the largest drivers of online searches. The right marketing strategies […]
Across source, device, location and time, the enhanced Nielsen Total Audience Report takes the reader through the journey that U.S. consumers embark on daily in today’s ever-changing media landscape. Through the insights provided, you have the crucial context needed to better understand this dynamic ecosystem. A FEW HIGHLIGHTS: 92% of […]