Talk 107.3 continues to keep Baton Rouge informed during this crisis with nine hours of local talk every weekday and live broadcasts of national and local press conferences.
Triton Digital recently published some impressive metrics from this past week’s listening consumption:
The coronavirus crisis has Americans listening to more news/talk streaming radio broadcasts. New data shows the news/talk format experienced a 14% increase in share of online streaming, growing from 29% in the week of March 6-12 to 33% during the period of March 13-19. The data, culled from Triton Digital Webcast Metrics, studied the changes in AM/FM streaming consumption over the two-week period.
“Radio in every form – broadcast, streaming audio, and podcasts – remains a trusted and relied upon medium for news and entertainment in the United States,” Triton President of Market Development John Rosso said in a release. “Despite the dislocation of many workers, this data shows the remarkable stability of the medium, as well as the importance of radio in delivering information in a time of crisis.”
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