Study: Listeners stay loyal to their favorite stations!


Westwood One’s “Insights” recently released the results of a comprehensive study done by several companies that pointed towards listeners sticking to their favorite radio stations more than one might think and also listening to more commercials than one might think.

It’s easy to think when an ad plays on the radio there is a mad dash to the dial to change the station immediately. This week, we’re proving otherwise – radio ads are heard.

A recent study from Coleman insights, Media Monitors, and Nielsen reveals that despite the common perception that people switch stations a lot, nearly two-thirds of radio listening occasions don’t involve switching stations at all. Even better for advertisers: among loyal station listeners 90% of radio listening occasions don’t involve switching stations.

The reality is good news for brands and businesses. Commercials reach the radio audience.


Westwood One

July 28, 2016