In Westwood One’s article “Everyone’s Listening”, Pierre Bouvard writes about things that radio can learn from TV’s recent “Upfront” week. The third item he highlighted was that radio commercial time is significantly lower than television.
Bouvard writes, “AM/FM radio commercial time is significantly lower than TV. While TV says they are working to reduce commercial clutter, they run 36% more commercial minutes than radio. AM/FM radio holds 93% of its lead-in audience through its commercials.”
For the full article, http://westwoodone.com/BLOG/ArtMID/8027/ArticleID/132/The-TV-Upfront-History-2017-Issues-And-What-It-Means-For-Radio
May 24th, 2017